During the course of E3 (you know, that thing I was at a few weeks back) there was a company that was at a mobile conference (prior to E3) and I just figured out who and what they do. I won't reveal details as to who they are and what they were doing there but it makes complete sense for them to be there and let's just say that North America is likely to see a lot more musical content appear on their cell phones a lot faster.